68%
believe business leaders deliberately mislead them. Edelman Trust Barometer, 2025.
~30%
of online reviews are estimated to be fake or non-genuine. Aggregated analyses, 2024 to 2025.
~90%
of consumers want AI-generated images clearly disclosed. Getty Images, 2024.
70%
react negatively to undisclosed influencer sponsorship. BBB National Programs, 2025.
53%
of green claims were found vague, misleading, or unfounded. European Commission, 2020.
4.5M
fake reviews removed by Trustpilot in a single year. Trustpilot Trust Report, 2025.
Where the numbers come from
Our figures are drawn from named, dated sources including Edelman, the US Federal Trade Commission, the European Commission, BBB National Programs, Trustpilot, Getty Images, Jumio, iProov, Checkr, Bazaarvoice, and Baymard Institute. Where a number is a projection or a combined estimate rather than a single measurement, we label it as directional.
The full evidence base, with interpretation and citations, is in the two reports.